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g1t/.g1t/brand/README.md

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1# g1t brand files
2
3The logo is G1T in 5×7 pixel capitals, the 1 in lavender; the icon is the 1.
4
5- **Letters:** one-pixel strokes on a 5×7 grid. The G sits at column 0, the 1
6 at column 6 and the T at column 10, one column closer than the usual
7 advance, so the T's bar sits above the end of the 1's foot without
8 touching it. The wordmark is 15 by 7 cells.
9- **Pixels:** each is its own square, 0.8 of its cell, centred, with square
10 corners.
11- **Colour:** G and T are `#ededef` (`--g1t-fg`) and the 1 is lavender
12 `#b6a8ff` (`--g1t-merged`), on the very dark gray base `#0f0f11`
13 (`--g1t-bg`). On light backgrounds the letters are `#161618` and the 1 is
14 `#6b56e8`. Printed in one ink, everything is that ink.
15- **Icon:** the 1 alone, centred in a square, for favicons, app icons and
16 the app's sidebar.
17- **Name:** the product is "g1t" in lowercase in text. Only the artwork is
18 capitals.
19
20Vectors scale the pixels freely, which blurs them at small sizes, so the
21small files are hand-fitted cuts on whole device pixels: at 16px each cell is
222px with no gap, at 32px 4px with a 1px gap, at 48px 5px with a 1px gap. The
23PNGs are drawn with every pixel edge on a device pixel.
24
25These are the files to upload to Stripe and similar services. The site serves
26its own copies from `apps/web/public` and `apps/docs/public`.
27
28| File | Size | Use |
29| --- | --- | --- |
30| `icon-512.png` | 512×512, dark square | Stripe branding icon (square, at least 128px), Slack, GitHub app avatars |
31| `icon-1024.png` | 1024×1024, dark square | App stores and anywhere asking for a large square icon |
32| `icon-transparent-1024.png` | 1024×1024, transparent | Placing the icon on a dark surface of your own |
33| `logo-on-dark.png` | 1056×642, dark background | Stripe branding logo (wide), docs and decks on dark |
34| `logo-on-light.png` | 1056×642, white background | Invoices, receipts and anywhere the background is light |
35| `og-1200x630.png` | 1200×630 | Social and Open Graph card |
36
37## Sources
38
39`svg/` holds the source of every file above and of the site's favicons:
40
41| File | What it is |
42| --- | --- |
43| `svg/mark.svg` | The icon, the pixel 1, centred in a transparent square, for dark backgrounds (also `packages/theme/mark.svg`) |
44| `svg/mark-on-light.svg` | The icon on transparent, for light backgrounds |
45| `svg/mark-small.svg` | The 16px cut: each cell 2px, no gap |
46| `svg/icon-square.svg` | The icon on a full-bleed dark square, 1024 box on 100-unit cells (`icon-512.png`, `icon-1024.png`) |
47| `svg/icon-rounded.svg` | The icon on a rounded dark tile, the 256px cut (`brand/g1t-mark.*`) |
48| `svg/icon-padded.svg` | The icon with room for a circle crop, the 512px cut (`icon-512.png` in the apps; `apple-touch-icon.png` and `icon-192.png` are cut the same way at their own sizes) |
49| `svg/favicon.svg` | The 16px cut with no tile, coloured for a light or dark browser (`favicon.svg` in the apps and `packages/theme`) |
50| `svg/logo.svg`, `svg/logo-on-light.svg` | The wordmark, transparent and cropped to its ink, for dark and light backgrounds |
51| `svg/logo-dark-bg.svg`, `svg/logo-light-bg.svg` | The wordmark with padding and a background, on 40px cells |
52| `svg/og.svg` | The social card; its tagline uses Hanken Grotesk and IBM Plex Mono as live text |
53
54`favicon.ico` in the apps holds the 16, 32 and 48px cuts of the icon on a
55rounded dark tile. The pixels are squares, so no file needs a font.
56
57## On the web
58
59`apps/web/public/brand/` is served at `https://g1t.sh/brand/` for emails and
60anything that links to the mark:
61
62- `g1t-mark.svg`, `g1t-mark.png` (256px): the icon on a rounded dark tile, readable on any background
63- `g1t-logo.svg`, `g1t-logo.png` (300×140, shown at 60×28): the wordmark for light backgrounds, used in g1t's emails
64- `g1t-logo-on-dark.svg`, `g1t-logo-on-dark.png` (300×140): the wordmark for dark backgrounds
65- `g1t-og.png`: the brand social card as `services/og` draws it, which that service falls back to if drawing fails
66
67## Social cards
68
69Every page of g1t.sh and docs.g1t.sh links to its own card at `https://og.g1t.sh`,
70drawn by `services/og` in the same colours, type and pixels: the wordmark and
71the page's address along the top, its subject in the middle, its facts along
72the bottom, the pixel 1 standing large and faded off the right edge.